diff --git a/youtube_dl/extractor/brightcove.py b/youtube_dl/extractor/brightcove.py
index f8605be82..66c8cb219 100644
--- a/youtube_dl/extractor/brightcove.py
+++ b/youtube_dl/extractor/brightcove.py
@@ -515,6 +515,9 @@ class BrightcoveNewIE(InfoExtractor):
         return entries
 
     def _real_extract(self, url):
+        url, smuggled_data = unsmuggle_url(url, {})
+        self._initialize_geo_bypass(smuggled_data.get('geo_countries'))
+
         account_id, player_id, embed, video_id = re.match(self._VALID_URL, url).groups()
 
         webpage = self._download_webpage(