diff --git a/README.md b/README.md
index d62546433..230c12a88 100644
--- a/README.md
+++ b/README.md
@@ -511,6 +511,20 @@ If you want to add support for a new site, you can follow this quick list (assum
 
 In any case, thank you very much for your contributions!
 
+# EMBEDDING YOUTUBE-DL
+
+youtube-dl makes the best effort to be a good command-line program, and thus should be callable from any programming language. If you encounter any problems parsing its output, feel free to [create a report](https://github.com/rg3/youtube-dl/issues/new).
+
+From a Python program, you can embed youtube-dl in a more powerful fashion, like this:
+
+    import youtube_dl
+
+    ydl_opts = {}
+    with youtube_dl.YoutubeDL(ydl_opts) as ydl:
+        ydl.download(['http://www.youtube.com/watch?v=BaW_jenozKc'])
+
+Most likely, you'll want to use various options. For a list of what can be done, have a look at [youtube_dl/YoutubeDL.py](https://github.com/rg3/youtube-dl/blob/master/youtube_dl/YoutubeDL.py#L69). For a start, if you want to intercept youtube-dl's output, set a `logger` object.
+
 # BUGS
 
 Bugs and suggestions should be reported at: <https://github.com/rg3/youtube-dl/issues> . Unless you were prompted so or there is another pertinent reason (e.g. GitHub fails to accept the bug report), please do not send bug reports via personal email.