diff --git a/target/linux/at91/Makefile b/target/linux/at91/Makefile
index bf62051d72..a3e0be7c8a 100644
--- a/target/linux/at91/Makefile
+++ b/target/linux/at91/Makefile
@@ -17,6 +17,8 @@ KERNEL_PATCHVER:=4.4
 
 include $(INCLUDE_DIR)/target.mk
 
+KERNELNAME:=zImage dtbs
+
 DEFAULT_PACKAGES += kmod-usb-ohci kmod-at91-udc kmod-usb-gadget-eth
 
 $(eval $(call BuildTarget))
diff --git a/target/linux/at91/image/Makefile b/target/linux/at91/image/Makefile
index 0a4c95de7f..d1ae61484a 100644
--- a/target/linux/at91/image/Makefile
+++ b/target/linux/at91/image/Makefile
@@ -7,88 +7,60 @@
 include $(TOPDIR)/rules.mk
 include $(INCLUDE_DIR)/image.mk
 
-UBIFS_OPTS = -F -m 2048 -e 126KiB -c 2048 -U
-UBI_OPTS = -m 2048 -p 128KiB -s 512
+KERNEL_LOADADDR := 0x20008000
 
-AT91SAMA5D3XPLAINED_UBIFS_OPTS = -m 2048 -e 124KiB -c 2048
-AT91SAMA5D3XPLAINED_UBI_OPTS = -m 2048 -p 128KiB -s 2048
+ifeq ($(SUBTARGET),legacy)
+include ./legacy.mk
+UBIFS_OPTS := -m 2048 -e 126KiB -c 2048
+endif
+ifeq ($(SUBTARGET),sama5d3)
+include ./sama5d3.mk
+UBIFS_OPTS := -m 2048 -e 124KiB -c 2048
+endif
 
-define Image/Prepare
-	cp $(LINUX_DIR)/arch/arm/boot/Image $(KDIR)/Image
-	cp $(LINUX_DIR)/arch/arm/boot/zImage $(KDIR)/zImage
+define Device/Default
+  PROFILES := Default
+  FILESYSTEMS := squashfs ubifs
+  DEVICE_DTS := $(1)
+  KERNEL_NAME := zImage
+  KERNEL_SIZE := 4096k
+  KERNEL := kernel-bin | append-dtb | lzma | uImage lzma
+  BLOCKSIZE := 128k
+  PAGESIZE := 2048
+  SUBPAGESIZE := 512
+  DTB_SIZE :=
 endef
 
-define MkuImageDtb
-	cat $(KDIR)/zImage $(DTS_DIR)/$(2).dtb > $(KDIR)/zImage-$(1)
-	mkimage -A arm -T kernel -C none -a 0x20008000 -e 0x20008000 \
-		-n "OpenWrt ARM $(LINUX_VERSION)" \
-		-d $(KDIR)/zImage-$(1) $(BIN_DIR)/$(IMG_PREFIX)-$(1)-uImage
+define Device/dtb
+  KERNEL := kernel-bin | lzma | uImage lzma
 endef
 
-define MkOftree
-	cp -u $(KDIR)/zImage $(BIN_DIR)/$(IMG_PREFIX)-zImage
-	cp $(DTS_DIR)/$(2).dtb $(BIN_DIR)/$(IMG_PREFIX)-$(1)-oftree.dtb
+define Device/evaluation
+  KERNEL_INSTALL := 1
+  KERNEL_SUFFIX := -uImage
+  IMAGES := root.ubi
+  IMAGE/root.ubi := append-ubi
 endef
 
-# Atmel
-Image/Build/Kernel/AT91SAM9263EK=$(call MkuImageDtb,9263ek,at91sam9263ek)
-Image/Build/Kernel/AT91SAM9G15EK=$(call MkuImageDtb,9g15ek,at91sam9g15ek)
-Image/Build/Kernel/AT91SAM9G20EK=$(call MkOftree,9g20ek,at91sam9g20ek)
-Image/Build/Kernel/AT91SAM9G20EK-2MMC=$(call MkOftree,9g20ek_2mmc,at91sam9g20ek_2mmc)
-Image/Build/Kernel/AT91SAM9G25EK=$(call MkuImageDtb,9g25ek,at91sam9g25ek)
-Image/Build/Kernel/AT91SAM9G35EK=$(call MkuImageDtb,9g35ek,at91sam9g35ek)
-Image/Build/Kernel/AT91SAM9M10G45EK=$(call MkuImageDtb,9m10g45ek,at91sam9m10g45ek)
-Image/Build/Kernel/AT91SAM9X25EK=$(call MkuImageDtb,9x25ek,at91sam9x25ek)
-Image/Build/Kernel/AT91SAM9X35EK=$(call MkuImageDtb,9x35ek,at91sam9x35ek)
-Image/Build/Kernel/AT91SAMA5D3XPLAINED=$(call MkuImageDtb,sama5,at91-sama5d3_xplained)
-# CalAmp
-Image/Build/Kernel/LMU5000=$(call MkuImageDtb,lmu5000,lmu5000)
-# Calao
-Image/Build/Kernel/TNYA9260=$(call MkuImageDtb,tny_a9260,tny_a9260)
-Image/Build/Kernel/TNYA9263=$(call MkuImageDtb,tny_a9263,tny_a9263)
-Image/Build/Kernel/TNYA9G20=$(call MkuImageDtb,tny_a9g20,tny_a9g20)
-Image/Build/Kernel/USBA9260=$(call MkuImageDtb,usb_a9260,usb_a9260)
-Image/Build/Kernel/USBA9263=$(call MkuImageDtb,usb_a9263,usb_a9263)
-Image/Build/Kernel/USBA9G20=$(call MkuImageDtb,usb_a9g20,usb_a9g20)
-# Ethernut
-Image/Build/Kernel/ETHERNUT5=$(call MkuImageDtb,ethernut5,ethernut5)
-# Exegin
-Image/Build/Kernel/Q5XR5=$(call MkOftree,q5xr5,at91-q5xr5)
-
-
-define Image/Build/Kernel/Default
-	$(call Image/Build/Kernel/AT91SAM9263EK)
-	$(call Image/Build/Kernel/AT91SAM9G15EK)
-	$(call Image/Build/Kernel/AT91SAM9G20EK)
-	$(call Image/Build/Kernel/AT91SAM9G20EK-2MMC)
-	$(call Image/Build/Kernel/AT91SAM9G25EK)
-	$(call Image/Build/Kernel/AT91SAM9G35EK)
-	$(call Image/Build/Kernel/AT91SAM9M10G45EK)
-	$(call Image/Build/Kernel/AT91SAM9X25EK)
-	$(call Image/Build/Kernel/AT91SAM9X35EK)
-	$(call Image/Build/Kernel/LMU5000)
-	$(call Image/Build/Kernel/TNYA9260)
-	$(call Image/Build/Kernel/TNYA9263)
-	$(call Image/Build/Kernel/TNYA9G20)
-	$(call Image/Build/Kernel/USBA9260)
-	$(call Image/Build/Kernel/USBA9263)
-	$(call Image/Build/Kernel/USBA9G20)
-	$(call Image/Build/Kernel/ETHERNUT5)
-	$(call Image/Build/Kernel/Q5XR5)
+define Device/evaluation-dtb
+  $(Device/evaluation)
+  $(Device/dtb)
+  IMAGES += dtb
+  IMAGE/dtb := install-dtb
 endef
 
-define Image/BuildKernel
-	mkimage -A arm -T kernel -C none -a 0x20008000 -e 0x20008000 -n linux-2.6 \
-		-d $(KDIR)/Image $(BIN_DIR)/$(IMG_PREFIX)-uImage
-	if [ $(CONFIG_FLEXIBITY_ROOT) ]; then \
-		$(INSTALL_BIN) $(BIN_DIR)/$(IMG_PREFIX)-uImage $(TARGET_DIR)/uImage ; \
-	fi
-	$(call Image/Build/Kernel/$(PROFILE))
+define Device/production
+  UBINIZE_OPTS := -E 5
+  IMAGES := factory.bin
+  IMAGE/factory.bin := append-kernel | pad-to $$$$(KERNEL_SIZE) | append-ubi
 endef
 
-define Image/Build
-	$(call Image/Build/$(1))
-	cp $(KDIR)/root.$(1) $(BIN_DIR)/$(IMG_PREFIX)-root.$(1)
+define Device/production-dtb
+  $(Device/production)
+  $(Device/dtb)
+  DTB_SIZE := 128k
+  IMAGE/factory.bin := append-dtb | pad-to $$$$(DTB_SIZE) \
+	  | append-kernel | pad-to $$$$(KERNEL_SIZE) | append-ubi
 endef
 
 $(eval $(call BuildImage))
diff --git a/target/linux/at91/image/legacy.mk b/target/linux/at91/image/legacy.mk
new file mode 100644
index 0000000000..7fe388135d
--- /dev/null
+++ b/target/linux/at91/image/legacy.mk
@@ -0,0 +1,111 @@
+define Device/at91sam9263ek
+  $(Device/evaluation-dtb)
+  DEVICE_TITLE := Atmel AT91SAM9263-EK
+endef
+TARGET_DEVICES += at91sam9263ek
+
+define Device/at91sam9g15ek
+  $(Device/evaluation)
+  DEVICE_TITLE := Atmel AT91SAM9G15-EK
+endef
+TARGET_DEVICES += at91sam9g15ek
+
+define Device/at91sam9g20ek
+  $(Device/evaluation-dtb)
+  DEVICE_TITLE := Atmel AT91SAM9G20-EK
+endef
+TARGET_DEVICES += at91sam9g20ek
+
+define Device/at91sam9g20ek_2mmc
+  $(Device/evaluation-dtb)
+  DEVICE_TITLE := Atmel AT91SAM9G20-EK 2MMC
+endef
+TARGET_DEVICES += at91sam9g20ek_2mmc
+
+define Device/at91sam9g25ek
+  $(Device/evaluation)
+  DEVICE_TITLE := Atmel AT91SAM9G25-EK
+endef
+TARGET_DEVICES += at91sam9g25ek
+
+define Device/at91sam9g35ek
+  $(Device/evaluation)
+  DEVICE_TITLE := Atmel AT91SAM9G35-EK
+endef
+TARGET_DEVICES += at91sam9g35ek
+
+define Device/at91sam9m10g45ek
+  $(Device/evaluation)
+  DEVICE_TITLE := Atmel AT91SAM9M10G45-EK
+endef
+TARGET_DEVICES += at91sam9m10g45ek
+
+define Device/at91sam9x25ek
+  $(Device/evaluation)
+  DEVICE_TITLE := Atmel AT91SAM9X25-EK
+endef
+TARGET_DEVICES += at91sam9x25ek
+
+define Device/at91sam9x35ek
+  $(Device/evaluation)
+  DEVICE_TITLE := Atmel AT91SAM9X35-EK
+endef
+TARGET_DEVICES += at91sam9x35ek
+
+define Device/lmu5000
+  $(Device/production)
+  DEVICE_TITLE := CalAmp LMU5000
+  DEVICE_PACKAGES := kmod-rtc-pcf2123 kmod-usb-acm kmod-usb-serial \
+    kmod-usb-serial-option kmod-usb-serial-sierrawireless kmod-gpio-mcp23s08
+endef
+TARGET_DEVICES += lmu5000
+
+define Device/tny_a9260
+  $(Device/production-dtb)
+  DEVICE_TITLE := Calao TNYA9260
+endef
+TARGET_DEVICES += tny_a9260
+
+define Device/tny_a9263
+  $(Device/production-dtb)
+  DEVICE_TITLE := Calao TNYA9263
+endef
+TARGET_DEVICES += tny_a9263
+
+define Device/tny_a9g20
+  $(Device/production-dtb)
+  DEVICE_TITLE := Calao TNYA9G20
+endef
+TARGET_DEVICES += tny_a9g20
+
+define Device/usb_a9260
+  $(Device/production-dtb)
+  DEVICE_TITLE := Calao USBA9260
+endef
+TARGET_DEVICES += usb_a9260
+
+define Device/usb_a9263
+  $(Device/production-dtb)
+  DEVICE_TITLE := Calao USBA9263
+endef
+TARGET_DEVICES += usb_a9263
+
+define Device/usb_a9g20
+  $(Device/production-dtb)
+  DEVICE_TITLE := Calao USBA9G20
+endef
+TARGET_DEVICES += usb_a9g20
+
+define Device/ethernut5
+  $(Device/evaluation)
+  DEVICE_TITLE := Ethernut 5
+  UBINIZE_OPTS := -E 5
+endef
+TARGET_DEVICES += ethernut5
+
+define Device/at91-q5xr5
+  $(Device/production-dtb)
+  DEVICE_TITLE := Exegin Q5XR5
+  KERNEL_SIZE := 2048k
+endef
+TARGET_DEVICES += at91-q5xr5
diff --git a/target/linux/at91/image/sama5d3.mk b/target/linux/at91/image/sama5d3.mk
new file mode 100644
index 0000000000..fb02ee1bc0
--- /dev/null
+++ b/target/linux/at91/image/sama5d3.mk
@@ -0,0 +1,8 @@
+define Device/at91-sama5d3_xplained
+  $(Device/evaluation-dtb)
+  DEVICE_TITLE := Atmel AT91SAMA5D3XPLAINED
+  KERNEL_SIZE := 6144k
+  SUBPAGESIZE := 2048
+endef
+TARGET_DEVICES += at91-sama5d3_xplained
+
diff --git a/target/linux/at91/image/ubinize.cfg b/target/linux/at91/image/ubinize.cfg
deleted file mode 100644
index e4149ec7d7..0000000000
--- a/target/linux/at91/image/ubinize.cfg
+++ /dev/null
@@ -1,13 +0,0 @@
-[rootfs]
-# Volume mode (other option is static)
-mode=ubi
-# Source image
-image=root.ubifs
-# Volume ID in UBI image
-vol_id=0
-# Allow for dynamic resize
-vol_type=dynamic
-# Volume name
-vol_name=rootfs
-# Autoresize volume at first mount
-vol_flags=autoresize
diff --git a/target/linux/at91/legacy/profiles/00-default.mk b/target/linux/at91/legacy/profiles/00-default.mk
deleted file mode 100644
index 3ff040d2e4..0000000000
--- a/target/linux/at91/legacy/profiles/00-default.mk
+++ /dev/null
@@ -1,16 +0,0 @@
-#
-# Copyright (C) 2013 OpenWrt.org
-#
-# This is free software, licensed under the GNU General Public License v2.
-# See /LICENSE for more information.
-#
-
-define Profile/Default
-	NAME:=Default Profile
-endef
-
-define Profile/Default/Description
-	Default package set compatible with most boards.
-endef
-
-$(eval $(call Profile,Default))
diff --git a/target/linux/at91/legacy/profiles/atmel.mk b/target/linux/at91/legacy/profiles/atmel.mk
deleted file mode 100644
index 4b14f939ee..0000000000
--- a/target/linux/at91/legacy/profiles/atmel.mk
+++ /dev/null
@@ -1,86 +0,0 @@
-#
-# Copyright (C) 2013 OpenWrt.org
-#
-# This is free software, licensed under the GNU General Public License v2.
-# See /LICENSE for more information.
-#
-
-define Profile/AT91SAM9263EK
-	NAME:=Atmel AT91SAM9263-EK
-endef
-define Profile/AT91SAM9263EK/Description
-	Atmel AT91SAM9263-EK eval board
-endef
-$(eval $(call Profile,AT91SAM9263EK))
-
-
-define Profile/AT91SAM9G15EK
-	NAME:=Atmel AT91SAM9G15-EK
-endef
-define Profile/AT91SAM9G15EK/Description
-	Atmel AT91SAM9G15-EK eval board
-endef
-$(eval $(call Profile,AT91SAM9G15EK))
-
-
-define Profile/AT91SAM9G20EK
-	NAME:=Atmel AT91SAM9G20-EK
-endef
-define Profile/AT91SAM9G20EK/Description
-	Atmel AT91SAM9G20-EK eval board
-endef
-$(eval $(call Profile,AT91SAM9G20EK))
-
-
-define Profile/AT91SAM9G20EK-2MMC
-	NAME:=Atmel AT91SAM9G20-EK 2MMC
-endef
-define Profile/AT91SAM9G20EK-2MMC/Description
-	Atmel AT91SAM9G20-EK eval board with 2 MMC
-endef
-$(eval $(call Profile,AT91SAM9G20EK-2MMC))
-
-
-define Profile/AT91SAM9G25EK
-	NAME:=Atmel AT91SAM9G25-EK
-endef
-define Profile/AT91SAM9G25EK/Description
-	Atmel AT91SAM9G25-EK eval board
-endef
-$(eval $(call Profile,AT91SAM9G25EK))
-
-
-define Profile/AT91SAM9G35EK
-	NAME:=Atmel AT91SAM9G35-EK
-endef
-define Profile/AT91SAM9G35EK/Description
-	Atmel AT91SAM9G35-EK eval board
-endef
-$(eval $(call Profile,AT91SAM9G35EK))
-
-
-define Profile/AT91SAM9M10G45EK
-	NAME:=Atmel AT91SAM9M10G45-EK
-endef
-define Profile/AT91SAM9M10G45EK/Description
-	Atmel AT91SAM9M10G45-EK eval board
-endef
-$(eval $(call Profile,AT91SAM9M10G45EK))
-
-
-define Profile/AT91SAM9X25EK
-	NAME:=Atmel AT91SAM9X25-EK
-endef
-define Profile/AT91SAM9X25EK/Description
-	Atmel AT91SAM9X25-EK eval board
-endef
-$(eval $(call Profile,AT91SAM9X25EK))
-
-
-define Profile/AT91SAM9X35EK
-	NAME:=Atmel AT91SAM9X35-EK
-endef
-define Profile/AT91SAM9X35EK/Description
-	Atmel AT91SAM9X35-EK eval board
-endef
-$(eval $(call Profile,AT91SAM9X35EK))
diff --git a/target/linux/at91/legacy/profiles/calamp.mk b/target/linux/at91/legacy/profiles/calamp.mk
deleted file mode 100644
index 33f78e17ac..0000000000
--- a/target/linux/at91/legacy/profiles/calamp.mk
+++ /dev/null
@@ -1,23 +0,0 @@
-#
-# Copyright (C) 2013 OpenWrt.org
-#
-# This is free software, licensed under the GNU General Public License v2.
-# See /LICENSE for more information.
-#
-
-define Profile/LMU5000
-	NAME:=CalAmp LMU5000
-	PACKAGES:= \
-		kmod-rtc-pcf2123 \
-		kmod-usb-acm \
-		kmod-usb-serial \
-		kmod-usb-serial-option \
-		kmod-usb-serial-sierrawireless \
-		kmod-gpio-mcp23s08
-endef
-
-define Profile/LMU5000/Description
-	CalAmp LMU5000
-endef
-
-$(eval $(call Profile,LMU5000))
diff --git a/target/linux/at91/sama5d3/profiles/atmel.mk b/target/linux/at91/sama5d3/profiles/atmel.mk
deleted file mode 100644
index 8a9b1ef272..0000000000
--- a/target/linux/at91/sama5d3/profiles/atmel.mk
+++ /dev/null
@@ -1,14 +0,0 @@
-#
-# Copyright (C) 2014 OpenWrt.org
-#
-# This is free software, licensed under the GNU General Public License v2.
-# See /LICENSE for more information.
-#
-
-define Profile/AT91SAMA5D3XPLAINED
-	NAME:=Atmel AT91SAMA5D3XPLAINED
-endef
-define Profile/AT91SAMA5D3XPLAINED/Description
-	Atmel AT91SAMA5D3EXPLAINED eval board
-endef
-$(eval $(call Profile,AT91SAMA5D3XPLAINED))