diff --git a/target/linux/mvebu/image/cortex-a53.mk b/target/linux/mvebu/image/cortex-a53.mk
index e0b2b5e186..f5313429af 100644
--- a/target/linux/mvebu/image/cortex-a53.mk
+++ b/target/linux/mvebu/image/cortex-a53.mk
@@ -2,42 +2,64 @@ ifeq ($(SUBTARGET),cortexa53)
 
 define Device/globalscale_espressobin
   $(call Device/Default-arm64)
-  DEVICE_TITLE := ESPRESSObin (Marvell Armada 3700 Community Board)
+  DEVICE_VENDOR := Marvell
+  DEVICE_MODEL := ESPRESSObin
+  DEVICE_VARIANT := Non-eMMC
+  DEVICE_ALT0_VENDOR := Marvell
+  DEVICE_ALT0_MODEL := Armada 3700 Community Board
+  DEVICE_ALT0_VARIANT := Non-eMMC
   DEVICE_DTS := armada-3720-espressobin
 endef
 TARGET_DEVICES += globalscale_espressobin
 
 define Device/globalscale_espressobin-emmc
   $(call Device/Default-arm64)
-  DEVICE_TITLE := ESPRESSObin eMMC (Marvell Armada 3700 Community Board)
+  DEVICE_VENDOR := Marvell
+  DEVICE_MODEL := ESPRESSObin
+  DEVICE_VARIANT := eMMC
+  DEVICE_ALT0_VENDOR := Marvell
+  DEVICE_ALT0_MODEL := Armada 3700 Community Board
+  DEVICE_ALT0_VARIANT := eMMC
   DEVICE_DTS := armada-3720-espressobin-emmc
 endef
 TARGET_DEVICES += globalscale_espressobin-emmc
 
 define Device/globalscale_espressobin-v7
   $(call Device/Default-arm64)
-  DEVICE_TITLE := ESPRESSObin V7 (Marvell Armada 3700 Community Board)
+  DEVICE_VENDOR := Marvell
+  DEVICE_MODEL := ESPRESSObin
+  DEVICE_VARIANT := V7 Non-eMMC
+  DEVICE_ALT0_VENDOR := Marvell
+  DEVICE_ALT0_MODEL := Armada 3700 Community Board
+  DEVICE_ALT0_VARIANT := V7 Non-eMMC
   DEVICE_DTS := armada-3720-espressobin-v7
 endef
 TARGET_DEVICES += globalscale_espressobin-v7
 
 define Device/globalscale_espressobin-v7-emmc
   $(call Device/Default-arm64)
-  DEVICE_TITLE := ESPRESSObin V7 eMMC (Marvell Armada 3700 Community Board)
+  DEVICE_VENDOR := Marvell
+  DEVICE_MODEL := ESPRESSObin
+  DEVICE_VARIANT := V7 eMMC
+  DEVICE_ALT0_VENDOR := Marvell
+  DEVICE_ALT0_MODEL := Armada 3700 Community Board
+  DEVICE_ALT0_VARIANT := V7 eMMC
   DEVICE_DTS := armada-3720-espressobin-v7-emmc
 endef
 TARGET_DEVICES += globalscale_espressobin-v7-emmc
 
 define Device/marvell_armada-3720-db
   $(call Device/Default-arm64)
-  DEVICE_TITLE := Marvell Armada 3720 Development Board DB-88F3720-DDR3
+  DEVICE_VENDOR := Marvell
+  DEVICE_MODEL := Armada 3720 Development Board (DB-88F3720-DDR3)
   DEVICE_DTS := armada-3720-db
 endef
 TARGET_DEVICES += marvell_armada-3720-db
 
 define Device/methode_udpu
   $(call Device/Default-arm64)
-  DEVICE_TITLE := Methode micro-DPU (uDPU)
+  DEVICE_VENDOR := Methode
+  DEVICE_MODEL := micro-DPU (uDPU)
   DEVICE_DTS := armada-3720-uDPU
   KERNEL_LOADADDR := 0x00080000
   KERNEL_INITRAMFS := kernel-bin | gzip | fit gzip $$(DTS_DIR)/$$(DEVICE_DTS).dtb
diff --git a/target/linux/mvebu/image/cortex-a72.mk b/target/linux/mvebu/image/cortex-a72.mk
index 73dc67b60a..5e619804e8 100644
--- a/target/linux/mvebu/image/cortex-a72.mk
+++ b/target/linux/mvebu/image/cortex-a72.mk
@@ -2,7 +2,10 @@ ifeq ($(SUBTARGET),cortexa72)
 
 define Device/marvell_macchiatobin
   $(call Device/Default-arm64)
-  DEVICE_TITLE := MACCHIATObin (SolidRun Armada 8040 Community Board)
+  DEVICE_VENDOR := SolidRun
+  DEVICE_MODEL := MACCHIATObin
+  DEVICE_ALT0_VENDOR := SolidRun
+  DEVICE_ALT0_MODEL := Armada 8040 Community Board
   DEVICE_PACKAGES += kmod-i2c-core kmod-i2c-mux kmod-i2c-mux-pca954x
   DEVICE_DTS := armada-8040-mcbin
   SUPPORTED_DEVICES := marvell,armada8040-mcbin
@@ -11,7 +14,8 @@ TARGET_DEVICES += marvell_macchiatobin
 
 define Device/marvell_armada8040-db
   $(call Device/Default-arm64)
-  DEVICE_TITLE := Marvell Armada 8040 DB board
+  DEVICE_VENDOR := Marvell
+  DEVICE_MODEL := Armada 8040 Development Board
   DEVICE_DTS := armada-8040-db
   IMAGE/sdcard.img.gz := boot-img-ext4 | sdcard-img-ext4 | gzip | append-metadata
 endef
@@ -19,7 +23,8 @@ TARGET_DEVICES += marvell_armada8040-db
 
 define Device/marvell_armada7040-db
   $(call Device/Default-arm64)
-  DEVICE_TITLE := Marvell Armada 7040 DB board
+  DEVICE_VENDOR := Marvell
+  DEVICE_MODEL := Armada 7040 Development Board
   DEVICE_DTS := armada-7040-db
   IMAGE/sdcard.img.gz := boot-img-ext4 | sdcard-img-ext4 | gzip | append-metadata
 endef
diff --git a/target/linux/mvebu/image/cortex-a9.mk b/target/linux/mvebu/image/cortex-a9.mk
index 17d950d595..c2ada75c2d 100644
--- a/target/linux/mvebu/image/cortex-a9.mk
+++ b/target/linux/mvebu/image/cortex-a9.mk
@@ -10,14 +10,17 @@ ifeq ($(SUBTARGET),cortexa9)
 
 define Device/linksys
   $(Device/NAND-128K)
-  DEVICE_TITLE := Linksys $(1)
+  DEVICE_VENDOR := Linksys
   DEVICE_PACKAGES := kmod-mwlwifi swconfig wpad-basic
   IMAGES += factory.img
   KERNEL_SIZE := 6144k
 endef
 
 define Device/linksys_wrt1200ac
-  $(call Device/linksys,WRT1200AC (Caiman))
+  $(call Device/linksys)
+  DEVICE_MODEL := WRT1200AC
+  DEVICE_ALT0_VENDOR := Linksys
+  DEVICE_ALT0_MODEL := Caiman
   DEVICE_DTS := armada-385-linksys-caiman
   DEVICE_PACKAGES += mwlwifi-firmware-88w8864
   SUPPORTED_DEVICES := armada-385-linksys-caiman linksys,caiman
@@ -25,7 +28,11 @@ endef
 TARGET_DEVICES += linksys_wrt1200ac
 
 define Device/linksys_wrt1900acv2
-  $(call Device/linksys,WRT1900ACv2 (Cobra))
+  $(call Device/linksys)
+  DEVICE_MODEL := WRT1900AC
+  DEVICE_VARIANT := v2
+  DEVICE_ALT0_VENDOR := Linksys
+  DEVICE_ALT0_MODEL := Cobra
   DEVICE_DTS := armada-385-linksys-cobra
   DEVICE_PACKAGES += mwlwifi-firmware-88w8864
   SUPPORTED_DEVICES := armada-385-linksys-cobra linksys,cobra
@@ -33,7 +40,10 @@ endef
 TARGET_DEVICES += linksys_wrt1900acv2
 
 define Device/linksys_wrt3200acm
-  $(call Device/linksys,WRT3200ACM (Rango))
+  $(call Device/linksys)
+  DEVICE_MODEL := WRT3200ACM
+  DEVICE_ALT0_VENDOR := Linksys
+  DEVICE_ALT0_MODEL := Rango
   DEVICE_DTS := armada-385-linksys-rango
   DEVICE_PACKAGES += kmod-btmrvl kmod-mwifiex-sdio mwlwifi-firmware-88w8964
   SUPPORTED_DEVICES := armada-385-linksys-rango linksys,rango
@@ -41,7 +51,14 @@ endef
 TARGET_DEVICES += linksys_wrt3200acm
 
 define Device/linksys_wrt1900acs
-  $(call Device/linksys,WRT1900ACS (Shelby))
+  $(call Device/linksys)
+  DEVICE_MODEL := WRT1900ACS
+  DEVICE_VARIANT := v1
+  DEVICE_ALT0_VENDOR := Linksys
+  DEVICE_ALT0_MODEL := WRT1900ACS
+  DEVICE_ALT0_VARIANT := v2
+  DEVICE_ALT1_VENDOR := Linksys
+  DEVICE_ALT1_MODEL := Shelby
   DEVICE_DTS := armada-385-linksys-shelby
   DEVICE_PACKAGES += mwlwifi-firmware-88w8864
   SUPPORTED_DEVICES := armada-385-linksys-shelby linksys,shelby
@@ -49,7 +66,10 @@ endef
 TARGET_DEVICES += linksys_wrt1900acs
 
 define Device/linksys_wrt32x
-  $(call Device/linksys,WRT32X (Venom))
+  $(call Device/linksys)
+  DEVICE_MODEL := WRT32X
+  DEVICE_ALT0_VENDOR := Linksys
+  DEVICE_ALT0_MODEL := Venom
   DEVICE_DTS := armada-385-linksys-venom
   DEVICE_PACKAGES += kmod-btmrvl kmod-mwifiex-sdio mwlwifi-firmware-88w8964
   KERNEL_SIZE := 3072k
@@ -59,7 +79,11 @@ endef
 TARGET_DEVICES += linksys_wrt32x
 
 define Device/linksys_wrt1900ac
-  $(call Device/linksys,WRT1900AC (Mamba))
+  $(call Device/linksys)
+  DEVICE_MODEL := WRT1900AC
+  DEVICE_VARIANT := v1
+  DEVICE_ALT0_VENDOR := Linksys
+  DEVICE_ALT0_MODEL := Mamba
   DEVICE_DTS := armada-xp-linksys-mamba
   DEVICE_PACKAGES += mwlwifi-firmware-88w8864
   KERNEL_SIZE := 3072k
@@ -68,29 +92,33 @@ endef
 TARGET_DEVICES += linksys_wrt1900ac
 
 define Device/plathome_openblocks-ax3-4
+  DEVICE_VENDOR := Plat'Home
+  DEVICE_MODEL := OpenBlocks AX3
+  DEVICE_VARIANT := 4 ports
   DEVICE_DTS := armada-xp-openblocks-ax3-4
   SUPPORTED_DEVICES += openblocks-ax3-4
   BLOCKSIZE := 128k
   PAGESIZE := 1
   IMAGES += factory.img
   IMAGE/factory.img := append-kernel | pad-to $$(BLOCKSIZE) | append-ubi
-  DEVICE_TITLE := Plat'Home OpenBlocks AX3
 endef
 TARGET_DEVICES += plathome_openblocks-ax3-4
 
 define Device/marvell_a385-db-ap
   $(Device/NAND-256K)
+  DEVICE_VENDOR := Marvell
+  DEVICE_MODEL := Armada 385 Development Board AP (DB-88F6820-AP)
   DEVICE_DTS := armada-385-db-ap
   IMAGES += factory.img
   KERNEL_SIZE := 8192k
-  DEVICE_TITLE := Marvell Armada 385 DB AP (DB-88F6820-AP)
   SUPPORTED_DEVICES += armada-385-db-ap
 endef
 TARGET_DEVICES += marvell_a385-db-ap
 
 define Device/marvell_a370-db
   $(Device/NAND-512K)
-  DEVICE_TITLE := Marvell Armada 370 DB (DB-88F6710-BP-DDR3)
+  DEVICE_VENDOR := Marvell
+  DEVICE_MODEL := Armada 370 Development Board (DB-88F6710-BP-DDR3)
   DEVICE_DTS := armada-370-db
   SUPPORTED_DEVICES += armada-370-db
 endef
@@ -98,7 +126,8 @@ TARGET_DEVICES += marvell_a370-db
 
 define Device/marvell_a370-rd
   $(Device/NAND-512K)
-  DEVICE_TITLE := Marvell Armada 370 RD (RD-88F6710-A1)
+  DEVICE_VENDOR := Marvell
+  DEVICE_MODEL := Armada 370 RD (RD-88F6710-A1)
   DEVICE_DTS := armada-370-rd
   SUPPORTED_DEVICES += armada-370-rd
 endef
@@ -106,7 +135,8 @@ TARGET_DEVICES += marvell_a370-rd
 
 define Device/marvell_axp-db
   $(Device/NAND-512K)
-  DEVICE_TITLE := Marvell Armada XP DB (DB-78460-BP)
+  DEVICE_VENDOR := Marvell
+  DEVICE_MODEL := Armada XP Development Board (DB-78460-BP)
   DEVICE_DTS := armada-xp-db
   SUPPORTED_DEVICES += armada-xp-db
 endef
@@ -114,14 +144,16 @@ TARGET_DEVICES += marvell_axp-db
 
 define Device/marvell_axp-gp
   $(Device/NAND-512K)
-  DEVICE_TITLE := Marvell Armada XP GP (DB-MV784MP-GP)
+  DEVICE_VENDOR := Marvell
+  DEVICE_MODEL := Armada Armada XP GP (DB-MV784MP-GP)
   DEVICE_DTS := armada-xp-gp
   SUPPORTED_DEVICES += armada-xp-gp
 endef
 TARGET_DEVICES += marvell_axp-gp
 
 define Device/marvell_a388-rd
-  DEVICE_TITLE := Marvell Armada 388 RD (RD-88F6820-AP)
+  DEVICE_VENDOR := Marvell
+  DEVICE_MODEL := Armada 388 RD (RD-88F6820-AP)
   DEVICE_DTS := armada-388-rd
   IMAGES := firmware.bin
   IMAGE/firmware.bin := append-kernel | pad-to 256k | append-rootfs | pad-rootfs
@@ -130,9 +162,10 @@ endef
 TARGET_DEVICES += marvell_a388-rd
 
 define Device/solidrun_clearfog-pro-a1
+  DEVICE_VENDOR := SolidRun
+  DEVICE_MODEL := ClearFog Pro
   KERNEL_INSTALL := 1
   KERNEL := kernel-bin
-  DEVICE_TITLE := SolidRun ClearFog Pro
   DEVICE_PACKAGES := mkf2fs e2fsprogs partx-utils swconfig
   IMAGES := sdcard.img.gz
   IMAGE/sdcard.img.gz := boot-scr | boot-img-ext4 | sdcard-img-ext4 | gzip | append-metadata
@@ -144,9 +177,10 @@ endef
 TARGET_DEVICES += solidrun_clearfog-pro-a1
 
 define Device/solidrun_clearfog-base-a1
+  DEVICE_VENDOR := SolidRun
+  DEVICE_MODEL := ClearFog Base
   KERNEL_INSTALL := 1
   KERNEL := kernel-bin
-  DEVICE_TITLE := SolidRun ClearFog Base
   DEVICE_PACKAGES := mkf2fs e2fsprogs partx-utils
   IMAGES := sdcard.img.gz
   IMAGE/sdcard.img.gz := boot-scr | boot-img-ext4 | sdcard-img-ext4 | gzip | append-metadata
@@ -159,17 +193,19 @@ TARGET_DEVICES += solidrun_clearfog-base-a1
 
 define Device/globalscale_mirabox
   $(Device/NAND-512K)
+  DEVICE_VENDOR := Globalscale
+  DEVICE_MODEL := Mirabox
   DEVICE_DTS := armada-370-mirabox
   SUPPORTED_DEVICES += mirabox
-  DEVICE_TITLE := Globalscale Mirabox
 endef
 TARGET_DEVICES += globalscale_mirabox
 
 define Device/cznic_turris-omnia
+  DEVICE_VENDOR := CZ.NIC
+  DEVICE_MODEL := Turris Omnia
   KERNEL_INSTALL := 1
   KERNEL := kernel-bin
   KERNEL_INITRAMFS := kernel-bin
-  DEVICE_TITLE := Turris Omnia
   DEVICE_PACKAGES :=  \
     mkf2fs e2fsprogs kmod-fs-vfat kmod-nls-cp437 kmod-nls-iso8859-1 \
     wpad-basic kmod-ath9k kmod-ath10k-ct ath10k-firmware-qca988x-ct \