diff --git a/target/linux/ath79/image/common-netgear.mk b/target/linux/ath79/image/common-netgear.mk
index 9b79936295..c722b82d27 100644
--- a/target/linux/ath79/image/common-netgear.mk
+++ b/target/linux/ath79/image/common-netgear.mk
@@ -34,6 +34,7 @@ define Build/netgear-uImage
 endef
 
 define Device/netgear_ath79
+  DEVICE_VENDOR := NETGEAR
   KERNEL := kernel-bin | append-dtb | lzma -d20 | netgear-uImage lzma
   IMAGES += factory.img
   IMAGE/sysupgrade.bin := $$(IMAGE/default) | append-metadata | check-size $$$$(IMAGE_SIZE)
diff --git a/target/linux/ath79/image/generic.mk b/target/linux/ath79/image/generic.mk
index 899562ce69..4f4e716afb 100644
--- a/target/linux/ath79/image/generic.mk
+++ b/target/linux/ath79/image/generic.mk
@@ -652,21 +652,18 @@ endef
 
 define Device/netgear_ex6400
   $(Device/netgear_ex7300_ex6400)
-  DEVICE_VENDOR := NETGEAR
   DEVICE_MODEL := EX6400
 endef
 TARGET_DEVICES += netgear_ex6400
 
 define Device/netgear_ex7300
   $(Device/netgear_ex7300_ex6400)
-  DEVICE_VENDOR := NETGEAR
   DEVICE_MODEL := EX7300
 endef
 TARGET_DEVICES += netgear_ex7300
 
 define Device/netgear_wndr3700
   $(Device/netgear_wndr3x00)
-  DEVICE_VENDOR := NETGEAR
   DEVICE_MODEL := WNDR3700
   NETGEAR_KERNEL_MAGIC := 0x33373030
   NETGEAR_BOARD_ID := WNDR3700
@@ -679,7 +676,6 @@ TARGET_DEVICES += netgear_wndr3700
 
 define Device/netgear_wndr3700v2
   $(Device/netgear_wndr3x00)
-  DEVICE_VENDOR := NETGEAR
   DEVICE_MODEL := WNDR3700v2
   NETGEAR_KERNEL_MAGIC := 0x33373031
   NETGEAR_BOARD_ID := WNDR3700v2
@@ -701,7 +697,6 @@ TARGET_DEVICES += pisen_wmm003n
 
 define Device/netgear_wndr3800
   $(Device/netgear_wndr3x00)
-  DEVICE_VENDOR := NETGEAR
   DEVICE_MODEL := WNDR3800
   NETGEAR_KERNEL_MAGIC := 0x33373031
   NETGEAR_BOARD_ID := WNDR3800
diff --git a/target/linux/ath79/image/tiny-netgear.mk b/target/linux/ath79/image/tiny-netgear.mk
index f353bc70bf..67ef28c9cc 100644
--- a/target/linux/ath79/image/tiny-netgear.mk
+++ b/target/linux/ath79/image/tiny-netgear.mk
@@ -11,7 +11,6 @@ endef
 
 define Device/netgear_wnr612-v2
   $(Device/netgear_ar7240)
-  DEVICE_VENDOR := NETGEAR
   DEVICE_MODEL := WNR612
   DEVICE_VARIANT := v2
   DEVICE_DTS := ar7240_netgear_wnr612-v2