diff --git a/target/imagebuilder/files/Makefile b/target/imagebuilder/files/Makefile
index e8bd28f318..b526925177 100644
--- a/target/imagebuilder/files/Makefile
+++ b/target/imagebuilder/files/Makefile
@@ -131,10 +131,10 @@ package_postinst: FORCE
 	@echo
 	@echo Activating init scripts
 	@( \
-		cd $(BUILD_DIR)/root; \
+		cd $(TARGET_DIR); \
 		for script in ./etc/init.d/*; do \
 			grep '#!/bin/sh /etc/rc.common' $$script >/dev/null || continue; \
-			IPKG_INSTROOT=$(BUILD_DIR)/root $(which bash) ./etc/rc.common $$script enable; \
+			IPKG_INSTROOT=$(TARGET_DIR) $(which bash) ./etc/rc.common $$script enable; \
 		done || true; \
 	)