diff --git a/include/feeds.mk b/include/feeds.mk
index b85438301c..cecd30424f 100644
--- a/include/feeds.mk
+++ b/include/feeds.mk
@@ -23,8 +23,6 @@ ifneq ($(CONFIG_PER_FEED_REPO),)
   endif
 endif
 
-PACKAGE_DIR_ALL := $(TOPDIR)/staging_dir/packages/$(BOARD)
-
 opkg_package_files = $(wildcard \
 	$(foreach dir,$(PACKAGE_SUBDIRS), \
 	  $(foreach pkg,$(1), $(dir)/$(pkg)_*.ipk)))
diff --git a/include/rootfs.mk b/include/rootfs.mk
index bf26dd2415..76425c017a 100644
--- a/include/rootfs.mk
+++ b/include/rootfs.mk
@@ -1,5 +1,3 @@
-include $(INCLUDE_DIR)/feeds.mk
-
 ifdef CONFIG_USE_MKLIBS
   define mklibs
 	rm -rf $(TMP_DIR)/mklibs-progs $(TMP_DIR)/mklibs-out
diff --git a/package/Makefile b/package/Makefile
index a83b350b06..610d09d6fe 100644
--- a/package/Makefile
+++ b/package/Makefile
@@ -7,6 +7,7 @@
 
 curdir:=package
 
+include $(INCLUDE_DIR)/feeds.mk
 include $(INCLUDE_DIR)/rootfs.mk
 
 -include $(TMP_DIR)/.packagedeps
diff --git a/rules.mk b/rules.mk
index 84e0aaadc6..a97b2d2155 100644
--- a/rules.mk
+++ b/rules.mk
@@ -144,6 +144,7 @@ ifeq ($(or $(CONFIG_EXTERNAL_TOOLCHAIN),$(CONFIG_GCC_VERSION_4_8),$(CONFIG_TARGE
 endif
 
 PACKAGE_DIR:=$(BIN_DIR)/packages
+PACKAGE_DIR_ALL:=$(TOPDIR)/staging_dir/packages/$(BOARD)
 BUILD_DIR:=$(BUILD_DIR_BASE)/$(TARGET_DIR_NAME)
 STAGING_DIR:=$(TOPDIR)/staging_dir/$(TARGET_DIR_NAME)
 BUILD_DIR_TOOLCHAIN:=$(BUILD_DIR_BASE)/$(TOOLCHAIN_DIR_NAME)
diff --git a/target/imagebuilder/files/Makefile b/target/imagebuilder/files/Makefile
index 95f405b8fd..95df8bf113 100644
--- a/target/imagebuilder/files/Makefile
+++ b/target/imagebuilder/files/Makefile
@@ -23,6 +23,7 @@ endif
 include rules.mk
 include $(INCLUDE_DIR)/debug.mk
 include $(INCLUDE_DIR)/depends.mk
+include $(INCLUDE_DIR)/rootfs.mk
 
 include $(INCLUDE_DIR)/version.mk
 export REVISION
@@ -54,20 +55,10 @@ help: FORCE
 # override variables from rules.mk
 PACKAGE_DIR:=$(TOPDIR)/packages
 LISTS_DIR:=$(subst $(space),/,$(patsubst %,..,$(subst /,$(space),$(TARGET_DIR))))$(DL_DIR)
-OPKG:= \
-  IPKG_NO_SCRIPT=1 \
-  IPKG_INSTROOT="$(TARGET_DIR)" \
-  $(STAGING_DIR_HOST)/bin/opkg \
+OPKG:=$(call opkg,$(TARGET_DIR)) \
 	-f $(TOPDIR)/repositories.conf \
-	--force-depends \
-	--force-overwrite \
-	--force-postinstall \
 	--cache $(DL_DIR) \
-	--lists-dir $(LISTS_DIR) \
-	--offline-root $(TARGET_DIR) \
-	--add-dest root:/ \
-	--add-arch all:100 \
-	--add-arch $(ARCH_PACKAGES):200
+	--lists-dir $(LISTS_DIR)
 
 include $(INCLUDE_DIR)/target.mk
 -include .profiles.mk
@@ -109,14 +100,11 @@ _call_image: staging_dir/host/.prereq-build
 	echo 'Building images for $(BOARD)$(if $($(USER_PROFILE)_NAME), - $($(USER_PROFILE)_NAME))'
 	echo 'Packages: $(BUILD_PACKAGES)'
 	echo
-	rm -rf $(TARGET_DIR)
+	rm -rf $(TARGET_DIR) $(TARGET_DIR_ORIG)
 	mkdir -p $(TARGET_DIR) $(BIN_DIR) $(TMP_DIR) $(DL_DIR)
 	$(MAKE) package_reload
 	$(MAKE) package_install
-ifneq ($(USER_FILES),)
-	$(MAKE) copy_files
-endif
-	$(MAKE) -s package_postinst
+	$(MAKE) -s prepare_rootfs
 	$(MAKE) -s build_image
 	$(MAKE) -s checksum
 
@@ -148,28 +136,13 @@ package_install: FORCE
 	$(OPKG) install $(firstword $(wildcard $(PACKAGE_DIR)/libc_*.ipk $(PACKAGE_DIR)/base/libc_*.ipk))
 	$(OPKG) install $(firstword $(wildcard $(PACKAGE_DIR)/kernel_*.ipk $(PACKAGE_DIR)/base/kernel_*.ipk))
 	$(OPKG) install $(BUILD_PACKAGES)
-	rm -f $(TARGET_DIR)/usr/lib/opkg/lists/*
 
-copy_files: FORCE
+prepare_rootfs: FORCE
 	@echo
-	@echo Copying extra files
-	@$(call file_copy,$(USER_FILES)/*,$(TARGET_DIR)/)
+	@echo Finalizing root filesystem...
 
-package_postinst: FORCE
-	@echo
-	@echo Cleaning up
-	@rm -f $(TARGET_DIR)/tmp/opkg.lock
-	@echo
-	@echo Activating init scripts
-	@mkdir -p $(TARGET_DIR)/etc/rc.d
-	@( \
-		cd $(TARGET_DIR); \
-		for script in ./usr/lib/opkg/info/*.postinst; do \
-			IPKG_INSTROOT=$(TARGET_DIR) $$(which bash) $$script; \
-		done || true \
-	)
-	rm -f $(TARGET_DIR)/usr/lib/opkg/info/*.postinst
-	$(if $(CONFIG_CLEAN_IPKG),rm -rf $(TARGET_DIR)/usr/lib/opkg)
+	$(CP) $(TARGET_DIR) $(TARGET_DIR_ORIG)
+	$(call prepare_rootfs,$(TARGET_DIR),$(USER_FILES))
 
 build_image: FORCE
 	@echo
@@ -207,4 +180,3 @@ endif
 		$(if $(BIN_DIR),BIN_DIR="$(BIN_DIR)"))
 
 .SILENT: help info image
-